Project Overview: Sceptre Protection required a refined visual identity to represent its close-protection and asset-security services for high-profile individuals, touring artists, and blue-chip clients. The brief called for a mark that communicated authority, discretion, and trust while reflecting the prestige associated with the name Sceptre. The strategy centred on positioning the company within the premium security sector through elegance and restraint rather than overt visual aggression. Drawing on the symbolic qualities of a sceptre as a signifier of control and protection, the concept informed a typographic-led identity where proportion, balance, and subtle detail conveyed confidence and professionalism. A restrained, regal colour palette reinforced stability and exclusivity, while the system was designed for versatility across digital and print contexts. The resulting identity establishes a clear and authoritative presence aligned with the expectations of a high-end clientele.