Project Overview: Generative Art Exhibition Identity This self-initiated passion project aimed to explore the exciting intersection of generative art and creative coding as a foundational approach for developing a comprehensive visual identity for a museum exhibition. The core objective was to effectively communicate the essence of generative processes through innovative design, thereby deeply engaging both the museum institution and its diverse audience. Brief: The brief for this project was self-defined: to conceive and execute a visual identity for a hypothetical museum exhibition that directly embodies the principles and aesthetic of generative art. This identity needed to be visually dynamic, highly engaging, and capable of translating the often abstract nature of generative processes into a tangible and accessible experience for exhibition visitors. Concept & Development: My conceptual approach revolved around building a seamless bridge between the inherent abstract nature of generative art and the immersive, tangible experience of a physical exhibition. The design process leveraged algorithmic patterns, system-based typography, and cutting-edge digital design techniques. Through this methodological framework, the visual identity was meticulously crafted to guide visitors through an immersive journey—starting from external branding elements, like promotional materials, and extending seamlessly to internal components such as exhibition signage and interactive digital installations. The key to consistency lay in ensuring all touchpoints, including printed materials, directional signage, and digital interfaces, were unified by a cohesive and distinctive generative aesthetic. This extensive application ensured that the brand's essence permeated every aspect of the visitor's experience. Outcome: The final outcome of this project was a cohesive and dynamic visual identity that successfully integrated design, technology, and art into a singular, compelling brand experience. It powerfully demonstrated strong conceptual thinking, precise and innovative typographic execution, and highly engaging interactive digital design. The strategic use of bold, modern typography combined with responsive installations actively invited visitor engagement, fostering a sense of curiosity and participation. This comprehensive identity effectively reinforced the exhibition’s central theme of generative processes, showcasing how computational creativity can be harnessed to create captivating and memorable visual narratives.