Brief: This self-initiated passion project aimed to explore generative art and creative coding as a means of developing a visual identity for a museum exhibition. The objective was to communicate the essence of generative processes through design, engaging both the institution and its audience. Rationale: The project bridged the abstract nature of generative art with the tangible experience of an exhibition. Using algorithmic patterns, system-based typography, and digital design, the visual identity was crafted to guide visitors through an immersive journey—from external branding to interactive installations. The identity extended across multiple touchpoints, including promotional materials, signage, and digital interfaces, all unified by a consistent generative aesthetic. Outcome: The final outcome was a cohesive and dynamic visual identity that integrated design, technology, and art. It demonstrated strong conceptual thinking, typographic execution, and interactive digital design. Bold, modern typography and responsive installations invited active visitor engagement, reinforcing the exhibition’s central theme of generative processes.