Project Overview: Flexible Visual Systems (University Major Project) This project, undertaken as my major project at university, focused on creating a comprehensive body of work on the concept of flexible visual systems. It involved extensive research and a methodical design process, culminating in tangible artifacts that showcased the depth of exploration and effectively communicated with the target audience. Brief: As part of my university major project, I was tasked with creating a comprehensive body of work on a self-directed topic. The project required thorough research and a methodical design process, culminating in a tangible artefact that reflected the depth of exploration and communicated effectively with the target audience. Concept & Development: The project's rationale centered on exploring flexible visual systems, drawing significant inspiration from modernist design principles and the Russian Constructivist movement. My thought process was deeply influenced by the work of Dr. Martin Lorenz, particularly his research into how fundamental components and quartered shapes could form adaptable systems. I explored how these historical and theoretical frameworks could be translated into practical applications for contemporary design. The development involved a methodical design process, where I experimented with merging these rich historical references with modern digital and print techniques to forge a dynamic, systematic approach to visual communication that was both aesthetically compelling and functionally versatile. Outcome: The final body of work comprised a printmaking pack and two posters, produced through a combination of screen printing and digital methods. The standout piece, the printmaking pack, was meticulously designed to allow users to engage hands-on with visual systems, effectively bridging education and creative play. This interactive element proved highly effective at my graduate showcase at the University of Portsmouth, captivating both my target audience and the wider public. This project was a significant academic achievement, earning me a First-Class BA Honours degree. Its impact extended beyond the university, as it was showcased at D&AD New Blood in London, recognized as a finalist for the South West Design + Digital Student Awards, and shortlisted for the Global Graduate Design Show in collaboration with Gucci. This widespread recognition demonstrated my ability to translate complex theoretical research into a practical, educational design tool, seamlessly blending conceptual depth with real-world engagement and proving the communicative power of systematic design.