Project Title: Brand Activation for the International Women’s Golf Championship Client: Jump Studio (a Populous company) The Brief: The challenge was to develop a fresh and exciting brand activation concept for the International Women’s Golf Championship. The goal was to enhance the spectator experience, drive ticket sales, and increase event revenue, with a strong focus on attracting a broader, younger, and more diverse audience—including families and both male and female spectators. Rationale: The strategy began with researching brands that align with the championship’s core values of innovation, inclusivity, and progressiveness. Key considerations included how and where these partnerships would come to life at the event, and how they could deliver meaningful, engaging experiences to both existing spectators and new audiences. The final outcome focused on delivering inclusive, immersive brand experiences tailored to younger demographics and families, aligning with the championship's ambition to remain a trailblazer in women's sport.