Project overview: A conceptual identity was developed to promote an exhibition focused on creative coding and generative design within a cultural institution context. The challenge was to create a visual system capable of communicating technical subject matter in an accessible and visually engaging way, bridging code-based practice with public-facing exhibition design. The central idea positioned typography and graphic structure as a reflection of computational logic — using modular layouts, systematic hierarchy, and controlled variation to echo the principles of generative systems. The resulting identity balances clarity with experimentation, providing a flexible framework for posters, exhibition graphics, and promotional materials while visually expressing the relationship between structure, process, and digital creativity.