Project Overview: Developed for a contemporary construction practice, this project explores how visual identity can reposition a traditionally utilitarian sector through design literacy and precision. The challenge was to communicate structure, craft, and engineered thinking without relying on industry clichés. The concept draws from architectural geometry and modular construction logic, informing a logotype-led system where every typographic decision reflects balance, proportion, and intentional form. Built for scalability across physical and digital applications, the resulting identity is disciplined and confident, with clarity and structural integrity forming the core of the brand expression.