Project Overview: Developed for The Cockpit Café at Tangmere Aviation Museum, this project required a visual identity that respected the museum’s aviation heritage while establishing a distinct and welcoming presence for the café. The challenge was to create a system that felt authentic to its historical setting without becoming nostalgic or decorative. The concept drew from mid-century military aviation graphics, aircraft markings, and RAF-era typographic systems, leading to a typography-led identity rooted in utility, precision, and structure. A key strategic decision was integrating the museum’s existing logomark into the café wordmark, replacing the letter “O” to create a direct visual link between the two brands. The resulting identity balances mechanical character with contemporary clarity, applied across uniforms, menus, and signage to create a cohesive, functional system that enhances the visitor experience while maintaining strong contextual relevance.