Overview: This branding project was created for The Cockpit Cafe, a newly introduced cafe space within Tangmere Aviation Museum. The brief called for a visual identity that would complement the museum’s aviation heritage while giving the cafe a distinctive and welcoming presence. The project included the design of a custom logotype, staff uniforms, printed menus, and large-scale signage. Concept: The concept was grounded in the visual language of mid-century military aviation—drawing inspiration from aircraft markings, cockpit instrumentation, and RAF-era type systems. A typographic approach was central to the identity, with a bold, condensed logotype designed to evoke utility, precision, and structure. The idea to incorportate the current logomark of the aviation museum was crucial to it's identity, this lead for the letter o to be absent whilst making space for the logomark to be situated in this area instead. Development: Research into RAF design, aviation insignia, and museum signage informed the tone and visual direction. The logotype was constructed to feel mechanical and balanced, referencing vintage stencil forms while remaining contemporary. Uniforms were designed with simplicity and practicality in mind, incorporating subtle brand elements for cohesion. Menu layouts prioritized clarity and legibility, while the external signage banner translated the identity into a bold, high-impact statement at the cafe entrance. Outcome: The final outcome delivered a clean, utilitarian identity system that seamlessly integrates with the wider museum environment. The logotype anchors the brand visually, while the uniforms, menus, and signage ensure a consistent and engaging cafe experience. The project demonstrates how considered, typographically-led design can support storytelling, function, and brand recognition within a heritage setting.